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数据,让CMO拥有超越营销的话语权

分享人:李峰 发布日期:2018-08-27

李峰先生于 2009年加入国双,历任公司高级副总裁、联席总裁,全面负责公司产品和解决方案的销售工作。国双是一家以云计算为基础的大数据商业智能解决方案提供商。在他的带领下,通过自主创新的技术、产品以及全流程数字营销解决方案,团队为数百家国内外知名企业客户如大众、克莱斯勒、人保、京东、耐克、可乐等提供服务,帮助他们将数据资产化,实现数字营销从成本中心到利润中心的转化。2016年9月底,国双成功登陆纳斯达克成为国内第一家赴美上市的大数据公司。

李峰先生于2004-2009年间服务于百度公司,曾担任百度华东分公司总经理,及百度大客户部的创始人,他在百度期间,专注于广告产品的规划、销售以及客户服务,其所带领的团队与众多全球知名品牌创造出众多经典案例。他带领销售团队与公司其他初创团队一道,共同努力参与并见证了百度登陆纳斯达克这一历史时刻。

在加盟百度之前,他曾先后担任硅谷动力销售总监和宝龙工业北京地区首席代表。

李峰先生持有中欧国际工商学院EMBA学位和对外经济贸易大学工商管理硕士(MBA)学位。

Joined GRIDSUM in 2009, Mr. LI Feng, as Senior Vice President and Co-President of the Company, is in full responsibility for the sales of products and solutions of the Company. GRIDSUM is a cloud computing-based large data business intelligence solutions provider. With independent innovation technology, products and whole-process digital marketing solutions, teams of the Company under the lead of Mr. LI Feng have provided services for hundreds of famous enterprises both at home and abroad, such as Volkswagen, Chrysler, PICC, Jingdong, Nike and Coke, and helped them have their data capitalized and achieve the transformation of digital marketing from the Cost Center to the Profit Center. At the end of September 2016, GRIDSUM became the first big data company listed in NASDAQ.

Mr. Li Feng acted as general manager of South China Branch of Baidu and big account general manager of Baidu in 2004-2009, specializing in planning and sales of advertising products and solutions, and customer services. Under his lead, the team has worked with a number of global well-known brands to create a series of classic cases, and achieved a compound growth rate of sales performance by 200%. He led the sales team to work with other start-up teams of the Company to participate in and witness the historical moment of Baidu’s listing in Nasdaq.

He served as sales director of Silicon Valley Power and Beijing chief representative of Powerlong before he joined Baidu. 

Mr. LI Feng has the degree of EMBA from CEIBS (China Europe International Business School) and the degree of MBA from UIBE (University of International Business and Economics).

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